Sales, Marketing, and Strategy
What Are A CEO’s Top Priorities?
The first CEO job I ever interviewed for, the recruiter said to me, “As CEO you recruit, recruit, recruit, and you sell, sell, sell.” I didn’t get the job. Then, I started my own company and became CEO. And what did I do? Recruit, recruit, recruit, and sell, sell, sell. Recruiting and selling were always…
Read MoreShould I Change The Direction Of My Company?
Years ago I was working at a company. The company was doing incredibly well. We were growing at pretty nice clip and the stock price was going up. We were the dominant player in several different end markets. But there was a new market where we were gaining traction. Plus the new market had seemingly…
Read MoreAre You Playing The Long Game With Your Customers?
“Hi Mr. Fox. It’s Jean at AAA Pool Company. I’m calling you back regarding the quote we gave you to fix your pool pump.” The pump on our pool needed to be replaced, and I was, to say the least, a little surprised at the $2,000 estimate AAA Pool (not its real name) had just…
Read MoreCan Your Startup Survive A One-Customer Market?
By Brett Fox at brettjfox.com I’ve loved the Chicago Cubs since I was a little boy growing up in the northern suburbs of Chicago. The problem is they have broken my heart many, many times. I watched my Grandfather pass away without the Cubs winning a World Series. I watched my Dad pass away without…
Read MoreThe Second Way Complaining Customers Help Businesses Stay Ahead
By Brett Fox at www.brettjfox.com Shit! The check engine light just came on my car. And that means I’m going to have to drop a thousand bucks to get it fixed. “Well, at least it isn’t blinking red,” I thought. A blinking red light is the kiss of death: A serious engine problem. I’ve been…
Read MoreWhat’s The One Marketing Mistake You Can’t Afford To Make?
By Brett Fox at www.brettjfox.com You are starting a company, and you have a great idea. You build a great engineering team to execute the idea. All you need to do now is sell the product. “It’ll be easy,” you say to yourself. It won’t be, and it never is. Everyone underestimates just how difficult…
Read MoreHow To Focus Your Business So You Win
By Brett Fox at www.brettjfox.com “I don’t care about how many new customers you added this month! Why isn’t revenue going up?” One board member asked me during a board of directors meeting. The company was adding customers at a fast pace, but revenue was not where we wanted it to be yet. We were…
Read MoreHow Can You Keep Your Customers For A Lifetime?
I used to hate January. The parking lot at the health club was overflowing. It took forever to find a space to park the car if I could find a space at all. Then the locker room would be crowded with too many people too close together. Finally, the equipment, the treadmills, and the bikes…
Read MoreWhat Are Black Swan Events And Why Are They So Important?
By Brett Fox at www.brettjfox.com My wife is a Black Swan. At least to me she is. And she’s the Ultimate Positive Black Swan at that. Then again, the popularity of the internet, the tool I am using to communicate with you at this very second, is a Black Swan too. The stock market crash…
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