Sales, Marketing, and Strategy
How Do You Get Your First 1,000 Customers?
There are some things you never forget when you’re a startup CEO, and watching my co-founder and VP Sales, “Ken,” run around the office yelling, “Hey, Hey!” after we got our first order is one of them. Do you want to grow your business? Maybe I can help. Click here. We had just soft launched…
Read MoreHow Do You Get Your Customers To Buy Again and Again?
“Brett, Tony Hsieh died,” Blossom said to me. “What?” I was just waking up, and this news wasn’t registering with me. Do you want to grow your business? Maybe I can help. Click here. “Tony Hsieh died. I know you really liked him,” my wife said to me. “How?” “The house he was staying at…
Read MoreHow Do You Build A Differentiated Product?
Have you ever heard the story of Toughskins Jeans, made by Sears? If you go back in time to the late 1960’s and early 1970’s, the jeans market was dominated by Levi’s 501 jeans. [Do you want to grow your business? Maybe I can help. Click here.] Sears wasn’t doing too well in the jeans market…
Read MoreHow Can You Improve Your Marketing Spending?
Years ago, I was fortunate enough to work with one of the smartest people I know, Ziya Boyacigiller. Ziya hired me when I joined Maxim Integrated Products. He was a true intellectual, almost professorial in his approach to business. Do you want to grow your business? Maybe I can help. Click here. I’ll never forget…
Read MoreHow Can You Fix Your Big Sales Mistakes
“Ken” was a great director of Asian sales for Maxim when I worked there. Ken and his team knew their accounts inside and out. In fact, Ken was so good that he became the cofounder of my company years later. The market share we enjoyed in Ken’s region was around 80%. [Do you want to…
Read MoreDo You Need to Think Big to Win?
I was recently in a new product idea meeting, and Greg was proposing his latest idea. Greg and I have worked together, on and off, for over 20 years. Do you want to grow your business? Maybe I can help. Click here. Greg has always thought big ever since we met. Today was no…
Read MoreHow Do You Position Your Product Versus The Competition?
I’ve been watching a lot of Steve Jobs product launches for a project I’m working on. Jobs communication skills are beyond good. They are also utterly simple to copy. [Do you want to grow your business? Maybe I can help. Click here.] In every single product launch, Jobs follows a predictable script. It’s the same…
Read MoreWhat Are The Keys To Successful Minimum Viable Products?
There’s a lot of misinformation out there about Minimum Viable Products (MVPs). There’s a belief that it’s the right way to go if you develop an MVP because people are naturally going to buy your product. I want to debunk this idea right now. [Do you want to grow your business? Maybe I can help.…
Read More5 Avoidable Marketing Mistakes That Can Kill Your Startup
Let me ask you a question. If you had a machine where you could put money into the machine, and for every dollar you put in you got three dollars back, wouldn’t you be stuffing money into that machine as fast as you could? Do you want to grow your business? Maybe I can help.…
Read MoreHow You Can Avoid Nine Startup Sales Killers
“It’s too early to hire a VP of Sales!” The VC said to me. “You should be doing the selling!” Do you want to grow your business? Maybe I can help. Click here. “I hear where you’re coming from,” I said. “And believe me, I will be selling.” “’Ken’s’ been part of the company since…
Read More