“What are we going to do about the DAC (Digital to Analog Converter) design?” I asked my co-founder and VP Engineering, Jeroen. “It’s floundering.” “I know,” Jeroen said. “I think we need to make a change.” If you can announce five different products or SKUs (Stock Keeping Unit) from one analog chip design, then you’re…
“Brett, I need to have control of the board.” Who do you think said that to me? Was it a startup CEO, or was it an investor? Or was it both parties? It seems logical, doesn’t it as a first time CEO. You want control of the board, right? Because, if you control the board,…
I don’t know how I came to this thought process, but, from the beginning of my career, I thought it was a great idea to obsolete myself. Yeah, I know this sounds like it’s self destructive, and I guess in some organizations it is. However, my thought process was different. My thought process was that…
“How do you plan on managing the design team?” I asked my prospective co-founder and soon to be VP Engineering, Jeroen. “The same as I have at Maxim (Integrated Products),” Jeroen said. I smiled, and then I said, “I’m sorry, but I have to ask, the design review process will be the same as Maxim’s?”…
“Do you have a vesting schedule for your co-founders equity?” I asked the CEO I was talking to. “No, I don’t,” he answered. “And how much equity does your co-founder have again?” I asked. “Uh, fifty percent,” the CEO answered. I sighed deeply. As the great business philosopher and baseball hall of famer, Yogi Berra,…
I think Elon Musk made a huge mistake. Yeah, you can be the master of the universe, the world’s richest person. Whatever. Yet, you can still screw up. And that’s exactly what I think old Elon did when he issued his, “Remote work is no longer acceptable”, email to his executive staff on May 31,…
“Do you know ‘George’ from Maxim (Integrated Products)?” Mike, the managing partner at Crosslink, the San Francisco based VC Fund where I was an Entrepreneur in Residence (EIR), asked me. “Yes, I know George,” I said. “He just sent his pitch deck to us through our website,” Mike said. “Since you worked there (at Maxim),…
There’s a CB Insights study that you’ve likely seen about why startups fail. Their list is the classic, greatest hits, of why startups fail: Run out of cash No market need Got outcompeted Flawed business model Regulatory/legal challenges I could go on and on. But, I’m here to tell you none of these reasons are…
“You made things a lot easier for me,” Jim said to me, shaking my hand. My co-founder and VP Engineering, Jeroen, and I had flown to Boston to pitch Jim and his partners, and Jim’s reaction indicated the meeting went well. “That’s great to hear,” I said, smiling. “I don’t think you got singed too…
“Oh, Great God of Venture Capital,” I said, “Can you help me find a good VC or two for my new venture? I won’t even ask for a great VC, just a good VC will do. “Are you taking notes, oh Great God of Venture Capital? Here’s my list. It’s just five items, and one…