How To Hire Elite Talent When You’re Broke

By Brett Fox | February 14, 2023

“He wants a salary of $200,000, but I can’t afford to pay him that,” “Stefan” said to me. “Then he doesn’t fit your company culture right now,” I said. “That’s okay…” Do you want to grow your business? I can help. Click here. “Why is it okay?” Stefan asked me. “And what does it have…

How To Raise Money In A Tough Environment

By Brett Fox | February 8, 2023

Raising money is never easy for an early stage startup.. However, raising money in a tough environment is really hard. However it is doable. I should know. I raised my company’s initial funding of $12 million during the toughest startup fundraising environment of the last 50 years; The Great Recession. And I’ve helped several entrepreneurs…

How Do You Determine Your Co-Founder’s Salary?

By Brett Fox | February 5, 2023

“I think our salaries should be different,” “Jim”, my co-founder, said to me and “John”, my other co-founder, “You should be paid the most, but, I think we should all have the amount of equity.” That was not the response from Jim I was expecting at all. My head was spinning. What Jim was proposing…

What Do You Tell Investors When A Co-Founder Quits?

By Brett Fox | February 5, 2023

“What’s your plan?” That’s what “Raul”, one of our two large investors, asked me after I let him know that I was going to fire “Randy”, one of my co-founders. Yes, he also asked my why I was firing Randy. I’ll get back to that later. I told Raul that my plan was to have…

5 Fatal Decisions You Don’t Want To Make

By Brett Fox | January 30, 2023

I walked into the office space, and there was no one there. It was just a bunch of empty cubicles. The space was dimly lit, and the ceilings were low. “My god, this space is depressing,” I said to my co-founder “Randy”. “No wonder they failed.” Randy nodded his head in agreement. We had signed…

Should You Ask An Advisor To Invest?

By Brett Fox | January 29, 2023

“I would like you to invest $50,000 in my startup,” “Peter” said to me. Peter and I had been introduced a few weeks earlier, and I’d met with him a couple of times. I really liked what Peter was doing, and I was happy to advise him. However, investing in Peter’s company was another matter.…

7 Survival Tips For Startup CEOs

By Brett Fox | January 29, 2023

“Hey Brett. Congrats on getting your company funded. I’ve heard the horror stories, and I was just wondering how many hours you’re working?” Kent asked me in an email. The horror stories of founders working 100 hours week on end are commonplace. The reality, or at least my reality, was different. [Do you want to…

Do You Need A CTO To Get Funding?

By Brett Fox | January 17, 2023

“I like you, Brett. And I really like what you’re (company is) doing,” Jack, the Venture Capitalist, said to me. “However, I think I’ll wait until you have a VP Engineering before I invest.” In my pitch I had been upfront with Jack that we were looking for a VP Engineering, and, in the interim,…

What Are The Signs You’ve Chosen A Bad Co-Founder?

By Brett Fox | January 16, 2023

If there’s one thing I am an expert in, it’s bad co-founders. After all, the first two teams of co-founders I tried to start my company with didn’t work out. There were “Jim” and “John”, my first two co-founders. We worked together for about five months before they quit, stole the company’s IP, and then…

The Three Largest Mistakes You’ll Make

By Brett Fox | January 9, 2023

“I run out of money in April,” “Steve” said to me. “I think we’re going to add three new customers this month and I can get to ten new customers with my contacts…” “So you’ve got four months of runway left,” I interjected. “Yes, but look at my plan,” Steve said, excitedly. “I’m going to…