How The Blue Ocean Strategy Can Save Your Startup

With almost comic regularity startup CEOs make the wrong strategic mistake again and again.  That mistake is they choose the wrong strategy to enter the market, and, most of the time, their startup fails and they never recover.

That’s where the Blue Ocean strategy comes in. In today’s video, I’ll explain the tragic mistake too many startups make, the true originator of the Blue Ocean Strategy (it’s not who you think it is), and how you can use the Blue Ocean Strategy to save your early stage startup.

I hope you like it.

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